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5 Killer Tips to Make your Video Stand Out from the Rest

17 September, 2014 | Article Source: Rob LaPointe  |   (No Comments) | 14,034 Views

5 Killer Tips to Make your Video Stand Out from the Rest

Wondering what makes a great video? Here are 5 important tips, from the content creation to the sharing and distribution, that will help your next video become a huge hit!

1. Good Basic Cinematography

Shooting video is a complex art-form in which I am by no means an expert. But I can offer a brief list of basics to watch for:

You’ll need to frame your shots so that the important elements (usually people) are prominent, but not overwhelmingly close, and aligned pleasantly within the frame. Video follows the rule of thirds, just like photography; i.e. divide the image into three equal parts, like a tic-tac-toe board, and ensure your subjects lie on or near the intersections for ideal composition.

Also ensure you have good focus, color, and lighting so that all your subjects are clearly visible. For comprehensive information on these points, you’ll need to study up on cinematography!

2. Following Trends

Following a popular trend is a nice way of improving discoverability, since people will be more willing to share videos that follow a pop-culture phenomenon. Take a look at the Ice Bucket Challenge that made headlines this summer for a great example!

The danger to this strategy is that people will get bored of the trend. Since your video will be one among thousands, standing out will be difficult, and getting noticed before interest dies down is a challenge. The solution is to get in on the action ahead of the crowds (which means predicting potentially viral trends ahead of time), or putting an interesting twist on the formula that refreshes interest.

3. Humor & Sentiment

There are three basic types of content which tend to succeed, each based on a unique emotional core: humorous content that makes people feel good; sentimental content that appeals to empathy and humanity; and controversial content that causes anger and debate. For building a positive following, let’s avoid using the third option!

That leaves us with humor and sentimentality for our go-to strategies. When you are imagining and writing up your video ideas, always keep in mind how you can appeal to one (or both) of these basic emotional cores. The quality of the content is by far the most important determiner of potential virality, so this is where your greatest effort should be spent.

4. Smart Sharing

Share your video where it counts. Sure, using your big social media accounts is important, and may generate a lot of traffic, but if you want to truly go big you’ll need to share the video to a larger audience.

The key here will be smart sharing on content aggregators. These include, but are not limited to: Digg, Reddit, Hacker News, TechMeme, Blogrunner, Stumbleupon, Fark, etc. Content that is successful on any of these platforms has a high chance of spreading through other networks.

You can also seek to be featured by popular media. This can be tough, but gets easier the more popular your video is. You may even be reached out to be those hoping to feature your content once you’ve started to gather views.

5. Don’t Forget Audio

Audio is just as important as video when it comes to producing a complete product. Most audio is actually added during editing, including arguably the most important audio feature: the music. Good music can make or break a video. Put it in the background softly, open and close with it, and use it to fill in any silence. Adding music is one of the most significant improvements you can make to a video.

Obviously if you have people speaking or if you have other sounds you want to record you’ll have to use a good mic to capture the sound at a steady volume without obnoxious background noise. A lot of audio tinkering can be done while editing; balancing your sounds so that the viewer hears exactly what you want them to hear is vital—otherwise it ends up sounding unprofessional and uncompelling.

Of course, the most important part of any video is the idea behind it, the script you create, and the message the video makes. Execution of that vision is obviously vital, but if the vision doesn’t measure up, no amount of execution will elevate it beyond the competition.

Software Developers Inc can help you create your next marketing or informational video. Give us a call today at 408.802.2885 or email to get the conversation started.

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