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Overview on Building a Successful Responsive Web Design

26 September, 2014 | Article Source: Raj Srivastav  |   (No Comments) | 28,824 Views


Overview on Building a Successful Responsive Web Design

Overview on Building a Successful Responsive Web Design

The advantage of a Responsive Web Design (RWD) is that it renders an optimized web layout to any visitor, regardless of device. This is much simpler than creating multiple web assets for mobile and desktop devices, which is why RWD reigns as the recommended mobile optimization strategy.

Software Developers Inc – SDI has built hundreds of responsive websites. So how do we proceed when a customer needs their website converted?

Choose an appropriate layout. If your website is fairly old, it’s current layout is probably both antiquated and unoptimized for responsivity. Typically how this works is that as you move to smaller screens, you’re page will expand in length. Take a look at Apple’s pages for their iPhone 6 for a great example of a responsive column layout. The information is provided in a smooth, linear column that fits neatly on any screen.

Compare the Software Developers Inc homepage on different devices to see how the content grid is rearranged. Scrolling columns feel great on mobile devices thanks to swiping. Each element is resized and rearranged based on the pixel-width of the display, so on large displays it appears as two columns, while on small screens it is narrowed to one.

Redesign assets. This means doing things like making links appear more “tappable” for mobile users. In general you have to keep in mind the fact that mobile users navigate differently from desk/laptop users. Accuracy in tapping is one major point—mobile users need bigger targets. Meanwhile, people visiting using desktop machines will also benefit from more clarity in the UI.

Your new content will resize itself according to relative units, i.e. a percentage. So you don’t tell the text box to be 600 pixels wide, you tell it to be 40%. Using CSS3 Media Query, the website will read the size of the display device and alter the style accordingly. You just have to make sure the assets are appropriate for mobile display sizes.

Low information density. This means limiting the number of links, images, and other information that are displayed on screen at together. In general, information density should be kept low for two reasons. First, densely packed information will be too small to read and operate on small screens. Second, density in general does not lead to a good user experience. It’s easy to get lost when there are too many options presented, so paring things back will benefit all users, not just those with tiny screens.

Similarly, large chunks of text are not as convenient for mobile users—text that appears as a large block, or wall of text, will generally not be read, and mobile screens tend to exacerbate the problem. Break up your text into smaller segments so that there is a little more breathing room on mobile devices.

Mobile Optimization

The importance of mobile optimization cannot be understated. Mobile users account for too much traffic (now 30% globally) to ignore, and failing to engage this growing sector of users will be detrimental to your online presence.


Get started today by calling 408.802.2885 or mailing to get in touch with our web design experts.


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